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Visitor Type:
  • Architect/Designer
  • Residential Developer
  • Tiling Contractor
Visitor Type:
  • Architect/Designer
  • Residential Developer
  • Tiling Contractor

Privacy Policy

Parkside respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our Site and your rights in relation to that personal information.

This privacy notice is provided in a layered format so you can click through to the specific areas set out below.

  1. Important information and who we are
  2. Personal information we collect about you and how we collect it
  3. How we use your personal information
  4. Disclosures of your personal information
  5. International transfers outside of Europe
  6. Data security and links to other websites
  7. The periods for which we retain your personal information
  8. Your rights in relation to your personal information



Parkside Ceramics Limited (‘Parkside, we, our or us’, a company registered in England and Wales, company number 01732302, registered office address: Barnsdale Way, Enderby, Leicester, LE19 1SN) is committed to protecting and respecting your privacy.

This Privacy Policy explains why and how we will use the personal information that we have obtained from you or others, with whom we share it and the rights you have in connection with the information we use. Please read the following carefully.

This policy describes the way we handle and use the personal information that we obtain from all the different interactions you may have with us as a business, including when you visit our showrooms, social media pages or website currently located at (Site) or when you contact us.


Parkside as an organisation is the controller in relation to the processing activities described below. This policy describes why and how your personal information is processed.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your data subject rights, further explained below in section 9 to this policy 'Your Legal Rights', please contact the DPO using the details set out below.

Full name of organisation : Topps Tiles Plc and group companies

Name or title of: The Data Protection Officer

Email address:

Postal address: Topps Tiles, Grove Park, Thorpe Way, Enderby, Leicester, LE19 1SU

Telephone number: 0116 282 8000

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We do encourage you to first raise any concerns with our data protection officer that you may have so we can seek to resolve these with you direct.


This version is effective from 9 July 2018.

We may review this policy from time to time and any changes will be notified to you by posting an updated version on our Site and/or by contacting you by email. Any changes will take effect 7 days after we post the modified terms on our Site or after the date we notify you by email. We recommend you regularly check this page for changes and review this policy each time you visit our Site.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

How we collect it from you

You may give us identity, contact, transaction, profile, usage, business, financial, marketing and communications data by filling in forms on our Site, purchasing a product from us, by corresponding with us by post, phone, email, SMS or by the filling in of data capture forms at one of our showrooms, at an event or exhibition

  • - buy, place an order for or receive a quotation for our products or services;
  • - request marketing to be sent to you;
  • - request information following a sample request or quote;
  • - contact our customer services team;
  • - make an enquiry direct to our showrooms (e.g. via phone);

Personal information that you give to us

We collect the following information if you choose to give it to us:

  • - your name, business name, business email address, telephone numbers, business or elected postal address, Site address, focus of work;

Personal information that we collect about you

When you visit our Site we automatically collect:

  • - The internet protocol (IP) address of your device and details regarding the type of device and browser software you use to access the Site, time zone setting and location, browser plug-in types and versions, page information, operating system and platform and other technology on the devices you use to access the Site;
  • - details of your use of our Site, namely traffic data, weblogs and statistical data, including where and when you clicked on certain parts of our Site and details of the webpage from which you visited it;
  • - details regarding when and how you consented to receive marketing communications from us (including the time and date you provided your consent); and
  • - cookie, (for more information please see our Cookie Policy.)

If you do not provide this information, you may be unable to access some or all of the Site or its features.

Aggregated data

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.


We use your personal information for a variety of reasons. We rely on different legal grounds to process your personal information, depending on the purposes of our use and the risks to your privacy.


We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please Contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


Lawful basisSummary of use
Where you have provided CONSENTWe may use and process your personal information for the following purposes where you have consented for us to do so

  • - to contact you via email, SMS, post and phone (as you have indicated) with marketing information about our products and services (see Marketing for further details);
  • - to supply brochures, marketing or other material you have specifically requested from us.

You may withdraw your consent for us to use your information in any of these ways at any time. Please see Your rights in relation to your personal information for further details.

Where it is necessary for us to pursue a LEGITIMATE INTERESTWe may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business for the following purposes:

Processing necessary for us to promote our business and products and services and measure the reach and effectiveness of our campaigns

  • - for analysis and insight conducted to inform our marketing strategies, and to enhance and your visitor experience;
  • - to tailor and personalise our marketing communications based on your attributes;
  • - to identify and record when you have received, opened or engaged with our Site or electronic communications (please see our Cookie Policy for more information);
  • - to contact you by email SMS post or phone with marketing information about our products and services. We will use your personal information to tailor or personalise the marketing communications you receive to make them relevant to you. Please see further the Marketing section below;
  • - in some cases we may use automated methods to analyse, combine and evaluate information that you have provided to us. We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring and making relevant all our service and communications.

Processing necessary for us to support our users with any enquiries

  • - to respond to correspondence you send to us

Processing necessary for us to respond to changing market conditions and the needs of our customers and users

  • - to analyse, evaluate and improve our products and services so that your visit and use of our Site, social media pages, showroom services (we will generally use data amalgamated from many people so that it does not identify you personally); and
  • - to undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you as a Customer.

Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively

  • - to administer our Site and our social media pages and for internal operations, including troubleshooting, testing, statistical purposes;
  • - for the prevention of fraud and other criminal activities;
  • - to verify the accuracy of data that we hold about you and create a better understanding of you as a customer;
  • - for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
  • - to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
  • - for the purposes of corporate restructure or reorganisation or sale of our business or assets;
  • - for efficiency, accuracy or other improvements of our databases and systems, for example, by combining systems or consolidating records we hold about you;
  • to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings;
  • - to inform you of updates to our terms and conditions and policies;
  • - and for other general administration including managing your queries, complaints, or claims, and to send service messages to you.
Where necessary for us to carry out PRE-CONTRACTUAL STEPS you have requested or for the performance of our CONTRACTWe will use your personal information where this is necessary for us to perform our contract with you or to carry out any pre-contract steps you've asked us to so that you can enter into that contract, for the following purposes:

  • - to register you as a new customer or supplier;
  • - to process, fulfil and complete your orders, purchases and other transactions entered into with us and deliver your order;
  • - to order goods and services from you and to process payments to you or your third party at your request
  • - to process your payment card or bank details when taking payment for your orders or when providing a refund; and
  • - to arrange third party delivery
Where processing is in your VITAL INTERESTSWe use your personal information where this is in your vital interest for the following purposes:

  • - to notify you of any product safety or product recall issues.
Where necessary to comply with our LEGAL OBLIGATIONSWe will use your personal information to comply with our legal obligations:

  • - to keep a record relating the exercise of any of your rights relating to our processing of your personal information;
  • - to take any actions in relation to health and safety incidents required by law; and
  • - to handle and resolve any complaints we receive relating to the services we provide.


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

As described above, as from the 9th July 2018, if we specifically request your permission to send (or you specifically ask us to send) you newsletters, marketing material or to notify you of new products and services by email, SMS, post or phone (as you indicate), we rely on your consent to do so. If you do not wish to receive communications from us, please inform us by using the unsubscribe link at the foot of the email. or by contacting us in one of our showrooms.

Otherwise we process your personal information for direct marketing purposes on the basis that it is necessary for us to pursue our legitimate interests as a business (see above in this section for further details). We try to tailor and personalise any marketing communications that we send to you, for example, by notifying you of products or services that apply to your interests and previous engagement with us. If you do not wish to receive marketing communications from us, you can opt-out at any time by using the unsubscribe link at the foot of the email.

If you opt-out of receiving marketing communications from us, we keep your contact details on our suppression list for a defined period to ensure that we comply with your wishes.

After opting out of marketing communications, please note that you may still receive communications for up to 28 days due to marketing campaigns which are already in progress.


Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our site.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.


We only disclose your personal information outside our business in limited circumstances. If we do, we will put in place a contract that requires recipients to protect your personal information, unless we are legally required to share that information. Any contractors or recipients that work for us will be obliged to follow our instructions. We do not sell your personal information to third parties.

We may disclose your information to our trusted third party service providers, agents and subcontractors (Suppliers) for the purposes of providing services to us or directly to you on our behalf, including the operation and maintenance of our Site, and social media pages. All Suppliers are subject to thorough security checks, and will only hold the minimum amount of personal information needed in order to fulfil the orders you place or provide a service on our behalf.

Our Suppliers can be categorised as follows:


Recipient / relationship to usIndustry sector (& sub-sector)Location
Advertising, PR, digital and creative agenciesMedia (Advertising & PR)EEA
Banks, payment processors and financial services providersFinance (Banking & Payment Processing)EEA
CCTV administration and monitoring service providersSurveillance (CCTV)EEA
Cloud software system providers, including database, email and document management providersIT (Cloud Services)EEA & USA
Customer care/services providersCustomer Services (Support)EEA
Delivery and mailing services providersLogistics (Delivery Service)EEA
Facilities and technology service providers including scanning and data destruction providersIT (Data Management)EEA
Gift card service providersCustomer Services (Support)EEA
Health and safety claims administrators and consultantsHealth & Safety (Claims)EEA
Insurers and insurance brokersInsurance (Underwriting & Broking)EEA
Legal, security and other professional advisers and consultantsProfessional Services (Legal & Accounting)EEA
Market and customer research providersMedia (Market Research)EEA
Social media platformsMedia (Social Media)EEA & USA
Website and data analytics platform providersIT (Data Analytics)EEA & USA
Website and App developersIT (Software Development)EEA
Website hosting services providers Website hosting services providersIT (Hosting)EEA
Wifi and other communication service providersIT (Telecommunications)EEA


We may disclose the personal information to other third parties as follows:

  • any third party who is restructuring, selling or acquiring some or all of our business or assets or otherwise in the event of a merger, re-organisation or similar event; and
  • if we are under a duty to disclose or share your information in order to comply with any legal or regulatory obligation or request, including by the police, courts, tribunals or regulators.


Except in a limited number of cases, we do not transfer your personal information outside of Europe. Where we do, we take measures to protect your personal information.

Some of the information you provide to us may be transferred to countries outside the European Economic Area (EEA), usually because some of our Suppliers are based outside of the EEA. These countries may not have similar data protection laws to the UK. The non-EEA countries to which we transfer your personal data are listed in the table under Disclosure of your personal information by us. For example, we transfer your personal information to the USA when using our email marketing services provider, certain data analytics providers and most social media platforms.

Where we transfer your information outside of the EEA in this way, we take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected in the ways required by data protection law as outlined in this policy. These steps include imposing contractual obligations on the recipient of your personal information or ensuring that the recipients are subscribed to 'international frameworks' that aim to ensure adequate protection. Please contact us using the details at the end of this policy for more information about the protections that we put in place and to obtain a copy or access to the relevant documents.


We take the security of your personal information seriously and use a variety of measures based on good industry practice to keep it secure. Nonetheless, transmissions over the internet and to our Site may not be completely secure, so please exercise caution. When accessing links to other websites, their privacy policies, not ours, will apply to your personal information.

We employ security measures to protect the personal information you provide to us, to prevent access by unauthorised persons and unlawful processing, accidental loss, destruction and damage. When we have provided (or you have chosen) a password or pin allowing you access to certain parts of the Site, you are responsible for safeguarding it and keeping it confidential and you promise not to allow it to be used by third parties. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do everything possible to protect your personal information, we cannot guarantee the security of any personal information during its transmission to us online. You accept the inherent security implications of using the internet and will not hold us responsible for any breach of security unless we are at fault.

Our Site and social media pages may contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites, so we encourage you to read their privacy policies. We are not responsible for the privacy policies and practices of other websites (even if you access them using links that we provide) and we provide links to those websites solely for your information and convenience. We specifically disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or thoroughness. Your disclosure of personal information to third party websites is at your own risk.

In addition, if you linked to our Site from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website and recommend that you check the policy of that third party website.


We will not hold your personal information in an identifiable format for any longer than is necessary for the purposes for which we collected it. Different retentions periods apply for different type of personal information further details on this are available in our Data Retention Policy which you can request via contact us.


You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for information to verify your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received this information or, where no such information is required, after we have received full details of your request. Please see the sections below to find out more about these rights:

  • To be informed about the processing of your personal information (this is what this statement sets out to do
  • To have your personal information corrected if it is inaccurate and to have incomplete personal information completed

The accuracy of your information is important to us and we are working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change your name or address/email address, or you discover that any of the other information we hold is inaccurate or out of date, please let us know by contacting us in any of the details described at the beginning of this policy.

  • To object to processing of your personal information

Where we rely on our legitimate interests as the legal basis for processing your personal information for particular purposes, you may object to us using your personal information for these purposes by emailing or writing to us at the address at the end of this policy. Except for the purposes for which we are sure we can continue to process your personal information, we will temporarily stop processing your personal information in line with your objection until we have investigated the matter. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your data for those purposes. Otherwise we will provide you with our justification as to why we need to continue using your data.

You may object to us using your personal information for direct marketing purposes and we will automatically comply with your request. If you would like to do so, please use our unsubscribe tool.

  • To withdraw your consent to processing your personal information

Where we rely on your consent as the legal basis for processing your personal information, you may withdraw your consent at any time by contacting us using the details at the end of this policy. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, you can also do so using our preference portal or by contacting us in store or via contact us. If you withdraw your consent, our use of your personal information before you withdraw is still lawful.

  • To restrict processing of your personal information

You may ask us to restrict the processing of your personal information in the following situations:

  • Where you believe it is unlawful for us to do so; or you have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings.

In these situations, we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.

  • To have your personal information erased

In certain circumstances, you may ask for your personal information to be removed from our systems by emailing or writing to us at the address at the end of this policy. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request.

  • To request access to your personal information and information about how we process it

You have the right to ask for a copy of the information that we hold about you by emailing or writing to us at the address at the end of this policy. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.

  • To electronically move, copy or transfer your personal information in a standard, machine-readable form (known as portability)

Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with a contract in place directly with you, you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a structured, commonly used and machine readable form, such as a CSV file.

You can ask us to send your personal information directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.

  • Rights relating to automated decision making, including profiling

You may also contest a decision made about you based purely on automated processing by clicking on the link below.

If you wish to exercise any of the rights set out above, please contact us.