- HOW WE USE YOUR PERSONAL DATA
We use your personal information for a variety of reasons. We rely on different legal grounds (known as ‘lawful bases’) to process your personal information, depending on the purposes of our use and the risks to your privacy.
3.1. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we plan to use your personal information, and which of the lawful bases we rely on to do so. Where we rely on the existence of a legitimate interests to process your personal information, we have also identified the specific legitimate interests on which we rely.
We may reply on more than one lawful basis depending on the specific purpose for which we are using your personal information. Please Contact us if you need further details about the specific lawful basis we are relying on to process your personal information.
We strive to provide you with choices regarding certain personal information uses, particularly around marketing and advertising.
If we specifically request your permission to send (or you specifically ask us to send) you newsletters, marketing material or to notify you of special events, offers, promotions, competitions or new products and services by email, SMS, post or phone (as you indicate), we rely on your consent to do so. Our requests for your marketing permissions may cover one or more Topps Companies. Otherwise we process your personal information for direct marketing purposes on the basis that it is necessary for us to pursue our legitimate interests as a business (see the section at the end of this policy for further details).
If you do not wish to receive communications from us, please inform us by using the unsubscribe link at the foot of the email by using the STOP code within the SMS, by using any preference portal features (where available on a particular Site) or by contacting us in store.
We try to tailor and personalise any marketing communications that we send to you, for example, by notifying you of products, services, offers or promotions that apply to your interests, purchases, location and previous engagement with us.
Existing or prospective customers may receive marketing via phone call; in this case the processing is on the basis of our legitimate interests to promote our business. Customers may however, update their phone marketing preference in store or using the relevant online preference portal (if available for a particular Site).
If you opt-out of receiving marketing communications from us, we keep your contact details on our suppression list for a defined period to ensure that we comply with your wishes.
After opting out of marketing communications, please note that you may still receive communications for up to 28 days due to marketing campaigns which are already in progress (e.g. being printed).
Where you opt out of receiving these marketing messages, this will not apply to email receipts or account communications (such as important information about your trade account or loyalty scheme account including points statements and updates to terms and conditions).