Principle

Principle is a ceramic wall tile made from over 91% recycled content. 

As a sustainable tile collection, every square metre of Principle installed diverts 8kg of material from landfill. Repurposed materials from the ceramic and glass industry are sourced locally in Spain as part of the production process. 

Aesthetically, the brick slip format and gloss finish reference traditional Victorian tiling, where small-format glazed tiles were commonly used on shopfronts, hallways and feature walls. 

Four colour options sit within the muted, saturated palette typical of that period, giving the range a period-appropriate look for both restoration projects and new builds referencing that style.

The 292x73x8.0mm tile size suits detailed brickwork-style laying patterns, including herringbone and stack bond.