Next is a traditional store with traditional values; Good quality and good prices reign supreme. But a modern world demands a modern store, and with this in mind, Dalziel and Pow were taken on to reinvigorate store identity in 2006.
“New stores feel more like department stores, rather than mono-brand fashion stores,” explain the Dalziel and Pow design team. “Each department uses fundamentally the same merchandise system behind a customised, bespoke visual treatment.”
Strata Tiles have a flourishing relationship with Next and are proud to have been working with the popular high street retailer since 2006 to specify tiles that keep Next ahead of the trend. This most recent phase in the brand’s development has seen an array of mosaic implemented in different departments within various stores.
Ranging from stylish black and white designs in womenswear to more fun and vibrant orange and gold mosaic pad within in the childrenswear department; a different mood has been created for each section through a choice of specially selected mosaic from Strata Tiles and partners AKDO. In addition, Strata Tiles has supplied Next with an array of emerging trends from porcelain wood to 3D mosaics.